RFID and NFC (Near Field Communication), the third rapidly rising trend we are seeing in the future of barcodes, is the incorporation of radio tags, like RFID or increasingly NFC tags, being incorporated into more and more items. Simply put, we’re the barcode of everything.” “The Digimarc Barcode can do everything that a traditional barcode does today but better, and it can be added to many things that can’t be barcoded today. “Digimarc is uniquely positioned to change the landscape of consumers’ shopping experiences,” said Tony Rodriguez, Chief Technology Officer for Digimarc. This goes one step beyond image recognition software, like “Google Googles”, and could give brand and retailers a high level of control over exactly what consumers experience when they engage with their product. This type of technology not only allows for faster checkout times, but it allows consumers to access additional information about the product, by simply scanning the product package with an enabled mobile app. The faster scanning rate is achieved because cashiers and shoppers using self-checkout no longer need to hunt for the traditional barcode. With the introduction of Digimarc Barcodes for example, where the UPC/EAN is imperceptibly embedded across the entire surface of the package, you have a package that seems to no longer have a barcode and yet is able to transmit all of the needed information at the point of purchase at a significantly faster rate. The second phase we see in the future of barcodes is in “image barcodes” which, as mentioned above, will be able to scan an item (like the can of Coke) based on its logo and appearance. These types of systems can also process items at a much faster rate even processing items off of a conveyor moving at 67 feet per minute. In the immediate future, you will see both of these technologies being utilized in conjunction with better scanning devices, like “self-scanning tunnels,” that can scan an item’s code regardless of how it passes through the device. Wasp offers a free QR code generator too l so that any business can create a QR code for their business. QR codes have created possibilities like the virtual grocery store that TESCO built in a Korean Subway station or the extensive coupon campaign that Pizza Hut used to help drive up sales from mobile devices. These codes enable companies to have complex interactions with consumers. "As demand for processing more information about products continues to grow, 2D barcodes are going to be the dominate force in what we consider to be a traditional barcode", said Lynne Lee, Director of Development for Wasp Barcode.Ī common example of this technology is QR codes. In contrast, 2D Barcodes can store over 7,000 characters, allowing you to transmit almost two paragraphs of information. By moving to 2D barcodes, businesses are able to convey much more complex information, like expiration dates and serial numbers, all without the need for any additional scanning. This technology has a fantastic potential application in replacing the way we traditionally think about barcodes, because the entire object becomes scan-able by itself.Īs scanner technology continues to evolve, there will be less need and demand for 1D barcodes.ġD Barcodes can only hold a maximum of 85 characters. Photo recognition is becoming a large scale reality. This isn’t a scene from the latest futuristic Hollywood blockbuster but a rapidly approaching point in technology. The system recognizes the red and white label as a can of traditional Coke and rings it up for you all while the scanner is checking to make sure the item is indeed genuine. Instead, the clerk moves the can in front of a scanner with image recognition technology. The store clerk picks it up to scan it at the register, but it lacks a scan-able barcode. Picture yourself purchasing a can of Coke at the store.
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